Introduction
The waiting room is one of the rare places where you have your clients' undivided attention. However, nobody likes being exposed to aggressive advertising, especially in a healthcare setting or when seeking professional advice.
This is where wait marketing, a soft and considerate approach, comes in: informing and suggesting rather than hard selling.
Turning information into value
Instead of running a classic advert for a cosmetic treatment or a new service, tell a story. Show the benefits, explain the "why" and put a human face on the service.
"Successful communication answers a question the client hadn't yet thought to ask."
What AtmoScreen lets you highlight
- Your specialities: a screen dedicated to a new service (e.g. whitening, implantology, new business software) raises awareness effortlessly.
- Your expertise: share practical tips that demonstrate your know-how.
- Your news: announce a new team member or new opening hours in a seamless way.
- Testimonials: share your clients' satisfaction to strengthen your social proof.
Wait marketing best practices
- Variety: don't show promotional messages alone. Alternate them with weather, culture and entertainment (a 1/4 ratio).
- Understatement: use your brand guidelines so the message feels like part of the surroundings.
- A discreet call to action: a simple "Ask us for advice at reception" is often more effective than a big sales button.
Conclusion
Digital signage is an extension of the advice you give. Used well, it paves the way for future conversations and helps you showcase your services while respecting your patients' peace and quiet.
